Outdoor Alliances Podcast

Ready to make some Campground marketing magic? Communication through great marketing still remains a timeless and potent tool for connecting with your audience. Here's what we would focus on to level up your park's marketing.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: ⁠https://podcast.outdooralliances.com/

Let's talk about the latest campground news from this past week, which comes from Woodall's Campground Magazine. We'll discuss topics like the legal issues surrounding drones, creating a better online booking experience, how to attract campers to your park, and more.

Ready to get started on marketing for your park? Learn more here: ⁠https://outdooralliances.com/⁠

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: ⁠https://podcast.outdooralliances.com/⁠

This episode is a clip for a "Supplier Showcase" interview with Woodall's Campground Magazine. We chat with Donna Bordeaux, co-owner and founder of Campground Accounting, an industry-specific service provider, about its services and what makes Campground Accounting different.

We also asked Donna about the difference between QuickBooks and a dedicated professional, when to make the switch and the kickoff process.

Ready to get started on marketing for your park? Learn more here: ⁠https://outdooralliances.com/⁠

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: ⁠https://podcast.outdooralliances.com/⁠

Let's talk about how to engage an audience on social media and the steps you need to track to work with organizations, campers, and the local community. We'll also discuss how to launch a new Instagram account and the steps you can take to increase engagement.

Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/

Let's talk about social listening and how you can use it to analyze online conversations about your brand and the industry at large to find out more about your campers.

Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/

Let's talk about five marketing stats that reflect on the first half of 2023. We'll talk about measurement uncertainty, budget changes and platform shifts along with YouTube vs. TikTok and Gen Z & Millenial consumers.

Read the full article from Marketing Dive here: https://www.marketingdive.com/news/marketing-data-2023/653372/

Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/

Let's talk about how to level up your marketing game and figure out to dial in your marketing to be geared toward more campers. We'll also about photography, AI, and brand consistency through better copy and messaging.

Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/

Park owners and operators who are the most successful understand that it starts with knowing the industry’s best practices and being forward-thinking. With that thought in mind, Woodall’s Campground Magazine (WCM) is excited to launch its “Campground Masterclass” series — under the Woodall’s Campground Education banner — which features classes on a variety of topics led by industry experts. In this episode, we talk with Ben Quiggle, editor at WCM, about the series and what's next for their educational products over the next year.

Sign up for WCM's Campground Masterclass here: http://campgroundeducation.com/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about one simple artificial intelligence (AI) tool, Akkio, that you can use to grow your business. We'll talk about how you can use predictive modeling and data sets to predict business results in the future that you can use to make better decisions.

Try out the predictive analysis AI tool here: https://www.akkio.com/.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about how you can great the most out of your promotions to attract more customers and use marketing tools to get more guests. We'll discuss how to write better promotions, create better distribution channels, and how not to give money away through the process.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/