B. Cox reflects on OutKast's classic debut album Southernplayaisticadillacmuzik turning 30 in the aftermath of the passing of Rico Wade, Dungeon Family leader and 1/3 of the production trio Organized Noize, which produced the album in full. He also examines how OutKast's emergence in the Atlanta rap changed the scene of the city and the region forever and also how the industry and the audience nationwide would pay attention to what "the South had to say"

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