For Ashwini Asokan, co-founder and the CEO of AI startup Mad Street Den, fears of her startup’s “death is a distraction.”

“Hope is not a strategy. I truly believe that death is a distraction, sooner or later everybody dies, sooner or later all companies die and it’s a question of when, it’s never a question of if and it’s a distraction and it’s the same for companies,” Ashwini tells me in this episode of the Outliers.