Catalyst Sale Podcast

Outreach and Empathy with guest Max Altschuler - 193


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On this episode, Mike is joined by Max Altschuler. Max is the VP of Marketing at Outreach, Founder of Sales Hacker and fellow Sun Devil! #ForksUp. They discuss empathy and things to consider when working with customers during a crisis.

Questions Answered:

  • What inspired Max's LinkedIn Post about Sales?
  • How can you build trust and rapport digitally?
  • How do you help your team during times like these?

Key Takeaways:

  • If you don't understand basic EQ, you are going to miss the mark.
  • Work on building a long-term relationship.
  • Now is a critical time to build trust.
  • In crisis, leadership has to stand up and be thoughtful about how they are leading their teams.
  • Lead with empathy in your messaging, don't be as aggressive.
  • Be purposeful in who you are contacting right now.

Show Links:

  • https://www.outreach.io
  • https://www.saleshacker.com
  • Max on LinkedIn
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Catalyst Sale PodcastBy Mike Simmons