The Why And The Buy

Outrun The Bear with Justin Michael

07.21.2021 - By Christie Walters and Jeff BajorekPlay

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So what is your TQ? No, not your IQ, or your EQ, but your TQ. That is what today's guest is here to discuss. Justin Michael, co-founder of HYPCCCYCL, author, and a member of the TQ syndicate at salesborgs.ai joins Jeff and Christie for an eye-opening conversation about Technology Quotient, and the ever increasing need for automation in your sales strategy.  Justin explains how the biggest players on LinkedIn who claim to be old school, are some of the most savvy TQ operators in the game. He details how systems, sequencing and automation are critical in reducing time spent on manual, time-sucking, administrative tasks. It may seem overwhelming to many people to inject automation into their selling, but he lays out how just adding it slowly into your workflow will reap substantial rewards. He also reiterates that you need to have the foundation of good selling before beginning these processes and gives great advice on books and resources to get started. Don't miss this conversation, or you risk getting overrun by the bear.  Learn more about Justin Michael's new book 'Tech Powered Sales' WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.

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