In this episode I share the story of how I learned by accident about the most important principle of  all persuasive communication: it’s not about you, it’s about the other person. Continuing our cooking analogy from Episode 1, the chef prepares what the diner wants, not what he or she likes to make.

In this episode I share the story of how I learned by accident about the most important principle of all persuasive communication: it’s not about you, it’s about the other person. Continuing our cooking analogy from Episode 1, the chef prepares what the diner wants, not what he or she likes to make.

In this episode I share the story of how I learned by accident about the most important principle of&nbsp; all persuasive communication: it’s not about you, it’s about the other person. Continuing our cooking analogy from Episode 1, the chef prepares what the diner wants, not what he or she likes to make.

Outside-In Thinking

Practical Eloquence, with Jack Malcolm, is dedicated to helping you "express your full potential" by mastering the art, science and skills of persuasive communication. Practical Eloquence is filled with practical strategies and tips for informing, influencing and inspiring others.

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Outside-In Thinking

Outside-In Thinking