Andy Frasco and Nick Gerlach welcome Outside Lands founders Rick Farman (Superfly) and Allen Scott (Another Planet Entertainment) for an inside look at creating one of America's most successful music festivals. The founders reveal the three-year process of convincing San Francisco to allow amplified music after dark in Golden Gate Park and share the story of booking Radiohead as the first band to break the 7pm curfew.

Topics Discussed:

• The current state of music festivals and why multi-genre festivals are surviving
• How Bonnaroo's success inspired the creation of Outside Lands
• The $5 million annual park fee and tens of millions in production costs
• Leaving fence gaps for feral cats and other unique SF requirements
• Why they believe festivals need to spare no expense and do things right
• Their philosophy on booking emerging artists before they blow up
• White whale artists they've chased (Prince, Fleetwood Mac, Led Zeppelin)

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