<p>From plastics to beauty innovations to inane questions about whether or not to meet for an interview, my email box filled with PR pitches way outside the heart of the plate. This week's Tales From Beat runs 'em down. </p>

From plastics to beauty innovations to inane questions about whether or not to meet for an interview, my email box filled with PR pitches way outside the heart of the plate. This week's Tales From Beat runs 'em down.

Outside Pitches

I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.

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Outside Pitches

Outside Pitches