Entrepreneurship isn’t just numbers and hustle. In this BizBlend conversation, Sana and guest Caleb Matthews examine the “DNA of Design”—a spirit–mind–body lens for building a business that aligns with purpose without ignoring reality. We unpack skepticism vs. spirituality in leadership, how childhood imprints shape risk-taking, and why curiosity and debate sharpen strategy. If you’re scaling a company but feel off-center, this episode offers a grounded framework to reconnect mission with execution and make clearer decisions in the noise.

Caleb Matthews is a motivational speaker and founder of The SeeLink brand, blending history, dream interpretation, and practical leadership to help entrepreneurs operate from aligned purpose. He also runs The Itinerant Oasis in San José del Cabo, Mexico—a plug-and-play workspace/Airbnb for creators and digital nomads.

“DNA of Design” = integrating spirit, mind, and body to make durable business choices and avoid purely tactical, short-term thinking.

Ideas originate in the “unseen” (intuition, pattern recognition); strategy then makes them executable.

Eastern trichotomy (spirit–soul–body) and Western focus (mind–body) can be blended for better leadership and product decisions.

Purpose is practiced during the journey, not granted after financial “safety.” Small daily alignment beats waiting for perfect conditions.

Use skepticism well: pressure-test assumptions through respectful debate and history-based evidence; opposition often signals you’re onto something meaningful.

Childhood imprints (ages ~6–13) program risk tolerance and self-belief; revisit one joy-filled memory to decode innate strengths you can apply today.

Ask context-aware questions: “What does spirituality mean to you?” Tailor language to reduce friction and build trust across teams and stakeholders.

Don’t settle for “good” when “best” is available—choose work that matches your design, not just your résumé.

Keep “awe” in the process: curiosity fuels creativity, clearer judgment, and resilience under uncertainty.

Practical prompt: This week, list three decisions you’re making from pressure; re-decide one from purpose with explicit why, impact, and metrics.

Website (speaking/content): http://www.calebmatthews.net/

YouTube: www.youtube.com/@TheSeeLink

Workspace/Airbnb for creators: http://www.theitinerateoasis.com/

Instagram: Caleb on the runway

X/Twitter: Caleb Matthws

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