Outsource Amazon tasks - with Connor Gillivan of Freeeup

www.Freeeup.com - why did it start?

The experience of Scaling their Amazon business. They tried to outsource Amazon tasks and got frustrated.

They hired people for Amazon tasks and were unimpressed with existing hiring platforms, like:

Upwork

Fiverr

Freelancer

Found amazing people to outsource Amazon tasks to, but frustrated with the hiring process:

Too much time posting jobs, interviewing and vetting 20 people

Turnover

Not supported by the platforms

They thought: in 2015, there must be a better way to do this?

Connor Gillivan’s Background

Connor is the CMO (Chief Marketing Officer) of Freeeup, a platform that exists to help Amazon sellers outsource tasks.

Been in the e-commerce world since 2009.

Met business partner Nathan Hirsch in college.

Scaled business to over $25 million in products and hired over 50 people.

What are the Core differentiators between Freeeup.com and the other platforms that help outsource Amazon tasks particularly?

Time-saving - 1000s of applications from VAs - vet - top 1% into network

Look at needs

Intro to one person at a time

Customer-service driven after Amazon

Amazon measure very precisely

What First Roles Might You hire for when you Outsource Amazon tasks?

Customer service is usually the first Amazon task to outsource

Scary to some people because it’s frontline

If you’ve been running CS for your business, you should have set processes in place

Refunds, replacements, cancellations etc.

Because:

Time-consuming

Distractor because it happens all the time

How do we ensure we don’t get Amazon Account suspension risk if we outsource customer service?

Be sure you’re careful who you hire to do Amazon customer service

Give them 20-30 common emails and see how they respond

Don’t let them on the platform until they are tested

Create email templates for every single CS situation

Eg 15 most common situations

Canned template

Hiring forces you to revisit SOPs, which is very powerful.

Other first Amazon tasks to outsource?

Listing products (specialist)

If you’re consistently adding products.

Someone who specialises in this.

Keyword targetting

How to create text

Title

Bullets

Description

Back end

Check photos/make sure they are good.

What’s the best approach to handing off listings to an outsourcer?

Perfect it yourself

Create a process