There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong.

In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. In this episode we cover how to balance the quantity and quality of links when selecting a package. We also address how to be selective when choosing publishers by considering domain authority, traffic, and reputation.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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