There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong.

In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. One such strategy is using link schemes to improve your site's rankings. This episode details many different ways that link schemes are done so you know how to avoid them.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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