There are major advantages to outsourcing your link building. It's certainly more convenient, it makes sense to let the experts do the work and it takes the accountability off of your shoulders if something were to go wrong.

In spite of all of these benefits, there are some strategies that you'll want to avoid to maximize your results. In this episode we cover common mistakes often made when interfacing with link building agencies, including the negative repercussions of being too demanding. We also discuss many of the advantages of creating a relationship instead of treating the process as a transaction.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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