Not all web agencies own their clients. Some are, essentially, hired guns for other agencies, providing narrow services to support a larger project. Carl Crawley returns to the show to discuss how Made by Hippo operates as an outsourcing company. He shares why he decided to focus exclusively on outsourcing and the benefits it offers, namely his professional satisfaction and Hippo's profitability. Carl also discusses how he finds and chooses agencies to work with, and emphasizes the importance of trust, relationships and integrity.