We kick off our new series of our digital PR podcast Outspeech with a new host (that's me!) and a slightly new format of a maximum 30 minute chat with experts and pros from around the worlds of PR, marketing and more.br /

br /

br /

br /

In the first episode of 2021, I spoke to Tim Soulo, CMO at Ahrefs, one of the world's best known and most loved SEO and PR tools.br /

br /

br /

br /

If you'd like to appear on Outspeech, get in touch at [email protected] and feel free to share any comments in the comments box below this post, or over on Twitter @lauralhampton and @impressiontalk. You can also follow Tim at @timsoulo.br /

br /

br /

br /

br /

br /

br /

br /

Transcript: Tim Soulo on Outspeechbr /

br /

br /

br /

LauraHi, everyone, and welcome to Out speech. This is the show where we invite guests from the world of marketing and PR to discuss digital PR and link building. And today, I'm really thrilled to introduce our first guest for this new series. And that's Tim sullo from h refs. And Tim is the CMO, as I'm sure you're all aware at hrs, which is a tool used by most of us in SEO and digital marketing. And he has over a decade of experience in SEO and digital. And he speaks at events about topics related to those things all over the world. And after having an awesome chat with Tim back in December about digital PR. I invited him to out speech. And I'm really delighted that he said yes. So welcome, Tim, thank you very much for joining me.br /

br /

br /

br /

TimHey, Laura, thanks a lot for inviting me.br /

br /

br /

br /

LauraIt's my pleasure. I really enjoyed talking with you before, before the Christmas break about everything to do with digital PR, and I understand you're updating the guide to link building. Yeah,br /

br /

br /

br /

TimI'm really excited. First of all, likewise, I also had a blast chatting with you and learning more about PR because like this is where you shine. And like I have kind of I have a breadth of knowledge, but not necessarily depth when it comes to certain topics. So yeah, thank you for helping me and Yes, that was for the link building guide. My goal is to create basically the best guide that newbies people who are new to link building and who have no idea where to start, or maybe people who have read some articles here and there to give them like a proper foundation. So yeah, that was my goal. And thank you for helping me out with that.br /

br /

br /

br /

LauraAbsolutely, that's my pleasure. And I think it's really cool that you're creating a resource for people who are very new to the industry is obviously digital PR is something that's really evolved, particularly in the past kind of three or four years, I'd say it's really starting to come into its own. But if we if we think about those kind of newbies and what you're trying to cover off in your link building guide, what will be the main the main things that you want people to take from it? and What does linkbuilding mean to you in 2021? And beyond?br /

br /

br /

br /

TimOh, that's a good question. You're basically asking me to do a recap of my wishes now. 1000 words long guide in a few minutes. But yeah, so basically what what I've learned myself, because I interviewed about a dozen link building practitioners, like yourself from different fields. And I was trying to create the bird's eye view of link building, like where like how does a person understand it as a whole, without going into any specific strategies. And for example, one of the so called breakthroughs, it's not actually a breakthrough, but for me was that there are essentially four ways how people can create links to their websites, like all the link building strategies can be distributed into so called four buckets. So one bucket is when you manually add links to some websites, for example, that could be a business directory where you know, your competitors are getting some leads from like Local Bu...