Episode Overview

In the third installment of Outwired this week, Brian, Greg, and Scott dive into a wide-ranging discussion focused on the transformative impact of AI (Artificial Intelligence)—particularly ChatGPT—on both the outdoor hospitality industry and everyday life. They also mix in lighthearted moments about “Bird Talk” (an ongoing inside joke/segment) and explore how campground owners can begin adopting AI for operational, marketing, and guest-experience improvements. The episode highlights both the urgency and opportunity AI presents, covering practical examples, philosophical perspectives, and fun demonstrations of the technology in action.

Key Topics & Timestamps0:00 – 03:00

Introductions & Show Kick-off

• Brian Searl welcomes co-hosts Greg Emmert and Scott Bahr.
• Quick banter about the week’s agenda, mentioning “AI” as the primary focus.

03:00 – 11:00

Bird Talk Introduction & Light Banter

• Bird Talk Segment Jingle: Brian debuts a humorous AI-generated “Bird Talk” theme song, complete with custom lyrics.
• Fictional Bird Example: Demonstration of an AI-created absurd bird species called the “Gobble Flap Noodle Beak Bird.”
• The hosts share laughs about the creative possibilities AI can produce, showcasing how quickly and easily ChatGPT can generate text and images.

11:00 – 19:00

Industry Context & Inflation Discussion

• Insight on how inflation and money-supply increases affect campground pricing.
• Why owners sometimes struggle to raise rates adequately each year—and how inflation effectively forces businesses to do so.
• A contrarian take on “not underselling your sites” and the long-term importance of consistent rate hikes.

19:00 – 24:00

Rapid Advancement of AI & Consumer Discovery

• Overview of how AI has evolved from simple machine learning to powerful generative models (e.g., ChatGPT) that can create text, images, and more.
• Emphasis on how quickly consumer behavior changes when major platforms like Google integrate AI.
• The difference between Google’s traditional search links and AI-driven “best answers,” which may list only one campground—demonstrating the importance of SEO, brand presence, and online authority for being recommended by AI.

24:00 – 36:00

Live ChatGPT Demonstrations

• Brian shows how ChatGPT (and other AI tools) respond to queries like “What is the best RV resort in X location?”
• Potential Impact on Marketing: Why proper online visibility, backlinks, and brand discussions matter more than ever in an AI-driven search environment.
• The conversation format: how ChatGPT can remember context and refine its answers.

36:00 – 48:00

Broader AI Landscape & Societal Implications

• Large-scale layoffs in industries like tech, travel, and hospitality potentially tied to AI-based automation.
• Discussion of AI’s ability to disrupt entire professions (e.g., mid-level software engineers, lawyers, accountants, marketers).
• The idea that “people using AI” will replace those who do not—a critical competitive advantage.

48:00 – 1:00:00

Sam Altman’s Blog & AI’s Exponential Growth

• Brian references Sam Altman’s remarks on AI scaling laws.
• Potential for AI agents to become like “virtual coworkers” capable of executing large volumes of complex tasks.
• The future of work: balancing optimism about improved efficiency with concerns about job displacement.

1:00:00 – 1:14:00

Deep Seek Demo

• Introduction of another AI platform from China demonstrating “reasoning” before output.
• Explanation of how test-time compute allows an AI model to “think” through a problem.
• Envisioning advanced AI solutions for tasks ranging from medical diagnostics to engineering to campground operations.

1:14:00 – 1:36:00

Practical Use Cases for Campground Owners

• Detailed example: Generating an SOP (Standard Operating Procedure) for Opening a Campground Office using ChatGPT.
• Step-by-step creation of interview prompts, including specifics about alarm codes, daily tasks, staff roles, etc.
• How to refine ChatGPT’s responses into a customized, ready-to-use SOP.

1:36:00 – 1:45:00

Personalized AI Applications

• Brian and Greg discuss how they use AI in their day-to-day operations and personal life (e.g., cooking recipes, short marketing copy, comedic sketches).
• Encouragement to approach ChatGPT in a playful manner to learn its capabilities—like generating bedtime stories or exploring creative content.

1:45:00 – End

Parting Thoughts

• Time to Dive In: The hosts reemphasize the importance of adopting AI, whether for operations, guest services, or competitive advantage.
• AI is a powerful tool; those who learn it will excel, and those who ignore it risk falling behind.
• Open invitation for campground owners to reach out for advice and resources.

Notable Quotes

Brian on AI’s Importance:

• “If you don’t learn AI, or at least start experimenting with it, you’re going to miss out on huge opportunities—and potentially lose your competitive edge.”

Greg on Using AI for SOPs:

• “Let it interview you, and it’ll build the SOP for you. That’s a game-changer for any small campground that thinks they ‘don’t have time’ to document processes.”

Scott on Efficiency Gains:

• “When you realize you can do projects in a fraction of the time, it becomes essential to adopt AI. Otherwise, someone else will undercut or outperform you.”

Actionable Takeaways for Campground Owners

Explore ChatGPT:

• Use it for basic tasks like drafting SOPs, writing quick social media posts, or brainstorming event ideas.
• Begin by asking simple operational or marketing questions to see how it can help.

Revamp Online Presence:

• Ensure your website and social channels are thorough, up-to-date, and easy for AI to “crawl.”
• Pay attention to backlinks and authoritative content to surface in AI-driven search results.

Document Everything:

• Create and refine standard operating procedures, job roles, and training manuals.
• AI can save hours by asking questions and filling in details.

Stay Curious & Adaptable:

• Embrace experimentation—use AI to solve practical problems in day-to-day operations.
• Use it in personal contexts (e.g., cooking, travel planning) to get comfortable with the technology.

Seek Knowledgeable Advice:

• Reach out to industry consultants (like Greg or Scott) or marketing experts (like Brian) for guidance.
• Many will offer initial consultations or advice at no cost to help you get started.

Additional Resources

• ChatGPT by OpenAI: https://chat.openai.com/
• Deep Seek (mentioned as a reasoning-based model): https://deepseek.com/
• Sam Altman’s Blog Post on AI economics and future implications: https://openai.com/blog (search for Sam Altman posts)

Connect with the Hosts

Brian Searl (Insider Perks)

• LinkedIn
• Insider Perks

Greg Emmert (Camp Strategy)

• Camp Strategy Website
• LinkedIn

Scott Bahr (Cairn Consulting)

• Cairn Consulting Group
• LinkedIn

Thanks for Listening!

If you found this episode helpful, subscribe for more insights on outdoor hospitality, technology, and the rapidly evolving business landscape. Have a question you want covered in a future episode? Reach out to any of the hosts or leave a comment on the show’s platform. We appreciate your support!