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In this episode, Ryan Kearney interviews Steve DiFabio, owner of Dirty Turf, who shares his journey from marketing expert to dominating the turf cleaning industry. Steve reveals his strategies for business growth, customer service excellence, and maintaining a competitive edge. From secret maintenance tips to expanding into new markets, this conversation is packed with insights for both homeowners with artificial turf and aspiring entrepreneurs.

Episode Highlights:

• Steve's background in marketing and transition to turf cleaning
• How a Fox 10 news feature generated 52 calls in two hours
• Expansion from Phoenix to Las Vegas and potential growth opportunities
• The importance of pre-spraying and proper extraction techniques
• Steve's 50-day warranty that outshines competitors' offerings
• Essential maintenance tips for homeowners with artificial turf
• The dangers of improperly cleaning pet waste from turf
• Steve's philosophy on customer service and business growth

Connect with Steve DeFabio:

• Phone/Text: 602-638-8777
• Website: dirtyturf.com
• Instagram: @dirtyturf

Services Available In:

• Arizona: Scottsdale, Tempe, Phoenix, Surprise, El Mirage, Stanton Valley, Goodyear, Avondale, Tolleson, Mesa, Paradise Valley
• Nevada: Las Vegas, Summerlin, Henderson

Turf Maintenance Tip:

Use a UV light at night to identify pet urine spots, then target those specific areas with a safe disinfectant rather than hosing down the entire area, which only spreads the issue.

Business Advice from Steve:

"If you guys are wanting to start your own business, it doesn't matter what it is. Just love it and be obsessed with it and work your ass off and you guys will make a lot of money."