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Over Price and Tech, Clients Want Outstanding Service with David Privitera of Baker Audio Visual
When looking to install an AV system, business owners have to balance two crucial things: the technology and the price. On one side, you have technology that's transitioning away from hardware solutions and embracing software instead, specifically when it comes to web conferencing platforms like Cisco WebEx or Skype for Business. Technology evolves rapidly in Pro AV, as well; by the time a client purchases a smart-camera set-up and that set-up is installed and integrated into a business, the software powering it could've already become outdated. On the other side, you have the expenses. Business owners have to ask themselves: what is a reasonable price point for AV solutions in my work space? What payment model is going to work best for me? How do I invest in technology that will still be useful in the long-term, five years or even one year down the line? This constant fluctuation in balancing price with tech is putting the Pro AV providers in their own bind, adapting to an educational and advisory role for their clients.
On today's Pro AV podcast, we're joined by David Privitera of Baker Audio Visual, where his mission is to design, build and support, no matter the price point or AV need. "They're investing in a process, not the actual equipment itselfm," Privitera said. "The equipment should be a means to that process, and the process is how do we build better communication between our departments, how may we deliver better information to our executive team, how do we communicate better with our customers. If equipment is not being maintained effectively, you're just gonna have repeat failures and when that happens you start getting that bad taste in your mouth." Privitera breaks down what clients should be looking for when balancing tech and price, how providers can educate their clients regardless of the revenue model, and why the core of the issue always leads back to quality of service.
For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
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By MarketScaleWhen looking to install an AV system, business owners have to balance two crucial things: the technology and the price. On one side, you have technology that's transitioning away from hardware solutions and embracing software instead, specifically when it comes to web conferencing platforms like Cisco WebEx or Skype for Business. Technology evolves rapidly in Pro AV, as well; by the time a client purchases a smart-camera set-up and that set-up is installed and integrated into a business, the software powering it could've already become outdated. On the other side, you have the expenses. Business owners have to ask themselves: what is a reasonable price point for AV solutions in my work space? What payment model is going to work best for me? How do I invest in technology that will still be useful in the long-term, five years or even one year down the line? This constant fluctuation in balancing price with tech is putting the Pro AV providers in their own bind, adapting to an educational and advisory role for their clients.
On today's Pro AV podcast, we're joined by David Privitera of Baker Audio Visual, where his mission is to design, build and support, no matter the price point or AV need. "They're investing in a process, not the actual equipment itselfm," Privitera said. "The equipment should be a means to that process, and the process is how do we build better communication between our departments, how may we deliver better information to our executive team, how do we communicate better with our customers. If equipment is not being maintained effectively, you're just gonna have repeat failures and when that happens you start getting that bad taste in your mouth." Privitera breaks down what clients should be looking for when balancing tech and price, how providers can educate their clients regardless of the revenue model, and why the core of the issue always leads back to quality of service.
For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @ProAVMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale