Episode Overview:   Why over-selling can push potential couples away and could be holding you back from booking more weddings - and what to do instead.  Plus specific strategies to implement now to build trust and connection with couples that increase booking rates and make sales fun and so much easier. 

Notable Quotes:

"Over-selling could look like talking more than listening, trying to prove that you’re worth the cost, dominating the conversation, making it all about the sale instead of what the couple actually wants and needs" 

"Here’s why you over-sell: You’re scared, you don’t trust they need you.  You’re not confident in your value.  Or maybe you just don’t know better because you’re new at this.  So, what do you do instead?"

"Connection Selling - is about listing, building trust, forming a genuine connection, helping, understanding their unique vision and problems and then providing a unique solution" 

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