Christmas 2018 is not that far away! Whether you are in your festive product development you can use these four overarching Christmas trends for 2018 in your product development.

As creatives we need that visual input so I've created four different pinterest boards for each theme. Head to pinterest.com/arnoldandbird for the visually inspiring and creative images.

The four themes are:

• Indulge Me!
• Ice Cream Christmas
• Deep and Bright
• Naturally Textured

These are the four Christmas themes I've see popping up and think will resonate with customers. Take these themes and mix them with your own style, viewpoint and findings - as you know your customers best!

If you loved this content then subscribe and the next episode will feature Christmas 2018 product trends.