Do and say the things to help them move to yes or no.

 One of the biggest challenges route marketers face in the disaster restoration industry is getting a firm "yes" or "no" from potential referral sources. When dealing with prospects like plumbers, insurance agents, and carpet cleaners, marketers often encounter hesitancy, vague interest, or indefinite delays. Since a "maybe" has no tangible value, route marketers must employ strategic approaches to guide prospects toward a definitive decision. 

Here are some key tactics to achieve this objective.