Given the recent challenges across the globe, it is undoubtedly a great time to be selling B2B software. This is not solely deriving from our software market experience gathered over the years, but also our everyday experience practising outsourced services and actively selling software for our partners. Numerous businesses are seeing themselves going through a paradigm shift. With workplaces successively inclining to go remote, the business becomes more and more virtually driven and the need for SaaS solutions consequently rises. Thus, ISVs have the opportunity to seize all industries. Unfortunately, just because you have developed a brilliant B2B software doesn’t guarantee you any success. Competition is tough, and the market constantly flooded with new promising offers.