Cold calling? You probably don’t get very far into your call when you hear your first objection. At this point in the conversation, the prospect starts to blow you off for a variety of reasons: not enough time, not enough interest, not enough money, etc.

Most people think you need a different answer for each objection, but that’s not true. All you need is a plan or strategy to overcome customer objections, and it’s actually very simple to create it.

In this session, Jason McElhone, Director of Inside Sales at MarketSource and VP of Growth at InsideSales, Gabe Larsen, discuss the power of cold calling and the best methods for overcoming objections.