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Overcoming Customer Indecision in Sales Using the ‘JOLT' Approach with Author Matt Dixon
In this episode, best selling author Matt Dixon shares highlights from his book, 'The Jolt Effect'. He explains how data is critical to understanding the sales process, why resorting to classic FUD (Fear, Uncertainty and Doubt) tactics don’t work, and instead how to employ the JOLT approach to overcome the worst hurdle of all to closing the deal: customer indecision.
Hosted on Acast. See acast.com/privacy for more information.
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By Spiro.AIIn this episode, best selling author Matt Dixon shares highlights from his book, 'The Jolt Effect'. He explains how data is critical to understanding the sales process, why resorting to classic FUD (Fear, Uncertainty and Doubt) tactics don’t work, and instead how to employ the JOLT approach to overcome the worst hurdle of all to closing the deal: customer indecision.
Hosted on Acast. See acast.com/privacy for more information.