In this episode of the Unexpected Entrepreneur podcast, Jessie and Maddie discuss the complexities of niching in business. Maddie shares her insights on niching, the importance of positioning and marketing, signs of outgrowing a niche, the benefits of a gradual transition, and the value of leveraging existing client relationships.    About Maddie:    Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and do only work they love. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands.   Maddie's Links:   + Website  + Instagram + Podcast + Threads + Grab the shotlist  

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