Imposter syndrome affects nearly every health coach at some point, causing a disconnect between what we know and what we trust ourselves to deliver. This feeling of not being enough can derail our business growth, but it actually signals that we care deeply about our work and clients.

• Imposter syndrome doesn't mean you're unqualified—it means you're human
• The wellness industry rewards those who appear to have it all figured out, creating unrealistic expectations
• Even successful coaches experience self-doubt, but they've built systems to work with it
• Confidence doesn't replace self-doubt—they coexist
• Ground yourself in evidence of your impact when doubt creeps in
• Share from the middle of your journey, not from a perfect endpoint
• Create a "proof bank" of positive feedback to review when feeling inadequate
• Don't wait for doubt to disappear—take imperfect action daily
• Your clients aren't looking for someone who's mastered everything
• Practicing behavior over feelings builds the consistency that attracts and retains clients

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