As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the technical solutions offered by your company.  

Sam Morgan, Sales & Marketing Specialist at Morgan Polymer Seals, wasn't always a technical marketer. He started his career in the music industry as both a songwriter and music label advertising coordinator. When he made the switch over to Morgan Polymer Seals as their solo marketer....well, you might imagine he had a lot to learn. 

Sam turned to books and podcasts to ramp up on all the ways marketing had changed since his college marketing classes. At the same time, he was taking a self-directed crash course in the business to understand their target personas, solutions, and value proposition. 

With all of this knowledge sinking in, Sam began putting best practices into action, measuring, and in some cases failing forward. He brought in expert help to guide him and tapped contractors too to make sure his time is spent in the smartest and most impactful ways. 

In the episode, Sam also shares some of his favorite tools and advice for fellow manufacturing marketers.

 
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