Has anyone ever had the wrong idea about you? 🤔

Maybe someone believed your service was too expensive 💰

Do you have a bad reputation? 🫣

How do you recover? 🫡

Steve Spiro and Cameron Toth dig ⛏️ into this with Steve Olenski  💪

Having never graduated college 

nor taken a writing course in his life, 

Steve Olenski fought his way to 

working in marketing departments 

of the biggest brands in the world including 

Oracle.

Here are five 5️⃣ tips for improving your reputation and getting past misperceptions. 

1️⃣  Use your emotional intelligence.

If you suddenly feel like something is wrong, it may be worth thinking about. Use your instincts as a guide.

2️⃣  Be an investigator.

When did you start to feel like things were going wrong? Is that a word that has been said? Did anyone mention a name that you found strange in the context of your discussion? Was it a non-verbal cue to something you said?

3️⃣   Be informed and respond strategically.

Communicate the facts and start to overcome the misperception. Correcting misperceptions takes time. It may not happen instantly. It may take repeated attempts to ensure accurate perception. Think of it as marketing or branding. Brands, whether it’s your personal brand or your own, take years to build and minutes to destroy. You need to take marketing-type action to rebuild and regain public trust.

4️⃣   Educate

Your response should take an educational tone, not a defensive one. Your ability to communicate depends on your ability to explain concepts clearly and simply. Maybe the misperception exists because what was being projected was (unnecessarily) complicated.

5️⃣   Influence

You have to be respectful. You have to be factual. You need to show that you hear and understand the other party. With a disarming approach, you allow the other party to open up and listen to what you have to say. When people listen to you, they have the ability to believe you.

Check out the show!