Ohio native Jimmy Feeman graduated from Belmont in 2015 with a Bachelor of Business Administration in Finance. Prior to NoBaked, Jimmy worked at Jackson National in the sales and marketing department. Jimmy was also a consultant for the Tennessee Treasury Department. Jimmy’s experience combined with his knowledge of business has led the way for NoBaked to grow from a small pop-up into a thriving multi-store operation. When he is not helping Megan run the company, Jimmy enjoys craft beer, outdoor activities, watching hockey, and hiking. In early 2017, Megan Feeman began making NoBaked Cookie Dough in Nashville, TN. The first scoop shop opened in the Fall of 2017, with more to follow- across 4 different states. Since then, Megan and her husband, Jimmy, along with their team, have been shipping cookie dough all over the United States. 

NoBaked is cookie dough that you can eat AND bake. It's prepackaged in a jar but tastes like you just made it in your own kitchen & are eating it straight out of the bowl. Made with ingredients that leave no bitter taste in your mouth, their safe-to-eat cookie dough is one that actually tastes good. Their delicious product combined with their relatable brand is something you won't find in your local grocery store.

Let’s tune in and learn more about his inspiring story and listen to how he and his wife faced their fears and successfully scaled their business!

[00:01 – 10:06] Getting to Know Jimmy

• I welcome and introduce my guest, Jimmy Feeman
• Jimmy shares how he and his wife started NoBaked Cookie Dough
• “Wow! We really have something here.”
• Moments you have to pivot, how to give the best to your customers
• Baked versus Raw Cookie Dough

[10:07 – 46:19] Overcoming & Navigating Growing Pains 

• Side-Hustle turned full-time job
• 23 and insane? How Jimmy’s and Megan’s parents reacted after they quit their jobs
• “This could be so much bigger than you think it could.”
• Where Jimmy’s Lack of Fear Came From
• Desperation for a certain mindset 
• Facing and moving past your fears
• Scoop Shops, Franchises, and Online Stores
• How Jimmy and Megan scaled and improved their business
• Three main issues that influenced the development of NoBaked
• Revenue and Greed: Lessons you have to learn the hard way
• Should I take it online and manage it in-house or sell franchises?
• Staying true to yourself and the original idea
• Who Are My Customers?
• The Two Categories of Companies
• The importance of building your brand
• The people involved matter
• Struggles that You Prevailed Over
• Jimmy takes over the world stage

[46:20 – 49:07] Closing Segment 

• How to connect with Jimmy Feeman.
• See links below.
• Final words

Tweetable Quotes:

“(The secret is) Being really, really overly positive all the time.  The world, I don't think it's broken up at all, depending on the person.” – Jimmy Feeman

“Don't do the thing that ego tells you to do.” – Jimmy Feeman

“If you're out there to make money today, you're probably not going to succeed. I mean, you have to figure out how you're going to make money over the long term, or how you're going to build a brand.” – Jimmy Feeman

“You should not let fear define your actions.” – Jimmy Feeman

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