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Overcoming Old Identities with Asia Dore
Episode 021 — Overcoming Old Identities with Asia Dore
If your business (or life) no longer fits who you’re becoming, you’re not “behind”—you’re evolving. In this episode of Overcoming Anything, host Anne Vryonides sits down with Asia Dore, a brand strategist who helps entrepreneurs shed outgrown identities and step into their next era with clarity and confidence. Asia shares her own pivot from photographer to strategist, the grief of letting go, and the simple brand framework that makes reinvention feel actionable—even when you’re in the messy middle.
Asia Dore is a brand strategist on a mission to simplify and revolutionize the concept of branding so every entrepreneur can take full advantage of it to grow their business. She has helped hundreds of business owners build effective, profitable brands that empower them to leverage their unique expertise.
3 Key Takeaways
• The “messy middle” is part of transformation—reinvention requires the uncomfortable in-between
• If you want to be recognized for a new identity, you must consistently communicate it with a clear core message
• Branding becomes simple when you define: what you do, who it’s for, how you do it differently, and why it matters
Timestamps
00:00 — Welcome & introduction
02:10 — The mantra that reframes growth: undoing yourself
06:30 — Asia’s pivot: photographer to brand strategist
12:20 — The grief and guilt of letting go of an old identity
18:10 — How to bridge the gap when your audience knows you for something else
24:40 — “What feels icky?” Finding the signal that it’s time to pivot
30:20 — Standing out without being flashy: the power of a core message
36:10 — Personal brand vs business brand: how to decide
41:20 — Fear, doubt, and the antidote: facts, proof, and real-life evidence
47:00 — Asia’s 5-part branding foundation (simple, repeatable, effective)
53:30 — Next step: Asia’s masterclass + where to connect
Links & Resources
Asia’s Expert Branding Masterclass: https://asiadore.com/masterclass
Links for Asia Dore: https://asiadore.com | Instagram | Facebook | LinkedIn | Pinterest | YouTube
Disclaimer
The content of this episode is for informational and inspirational purposes only. It is not a substitute for professional advice, therapy, diagnosis, or coaching.
Please share this episode with an entrepreneur (or anyone in transition) who’s outgrown an old identity and needs permission—and a framework—to step into what’s next.
❤️ Anne
#OvercomingAnything #OvercomingAnythingPodcast #AnneVryonides #Podcast #PodcastDiscovery #ApplePodcasts #SpotifyPodcasts #NewEpisode #PodcastGrowth #PersonalGrowth #IdentityShift #Reinvention #EntrepreneurMindset #BusinessMindset #BrandStrategy #PersonalBrand #BrandingTips #ThoughtLeadership #WomenInBusiness #SmallBusinessOwner #OnlineBusiness #MindsetShift #ConfidenceBuilding #PurposeDriven #ResilienceStories
View all episodes
By Anne VryonidesEpisode 021 — Overcoming Old Identities with Asia Dore
If your business (or life) no longer fits who you’re becoming, you’re not “behind”—you’re evolving. In this episode of Overcoming Anything, host Anne Vryonides sits down with Asia Dore, a brand strategist who helps entrepreneurs shed outgrown identities and step into their next era with clarity and confidence. Asia shares her own pivot from photographer to strategist, the grief of letting go, and the simple brand framework that makes reinvention feel actionable—even when you’re in the messy middle.
Asia Dore is a brand strategist on a mission to simplify and revolutionize the concept of branding so every entrepreneur can take full advantage of it to grow their business. She has helped hundreds of business owners build effective, profitable brands that empower them to leverage their unique expertise.
3 Key Takeaways
• The “messy middle” is part of transformation—reinvention requires the uncomfortable in-between
• If you want to be recognized for a new identity, you must consistently communicate it with a clear core message
• Branding becomes simple when you define: what you do, who it’s for, how you do it differently, and why it matters
Timestamps
00:00 — Welcome & introduction
02:10 — The mantra that reframes growth: undoing yourself
06:30 — Asia’s pivot: photographer to brand strategist
12:20 — The grief and guilt of letting go of an old identity
18:10 — How to bridge the gap when your audience knows you for something else
24:40 — “What feels icky?” Finding the signal that it’s time to pivot
30:20 — Standing out without being flashy: the power of a core message
36:10 — Personal brand vs business brand: how to decide
41:20 — Fear, doubt, and the antidote: facts, proof, and real-life evidence
47:00 — Asia’s 5-part branding foundation (simple, repeatable, effective)
53:30 — Next step: Asia’s masterclass + where to connect
Links & Resources
Asia’s Expert Branding Masterclass: https://asiadore.com/masterclass
Links for Asia Dore: https://asiadore.com | Instagram | Facebook | LinkedIn | Pinterest | YouTube
Disclaimer
The content of this episode is for informational and inspirational purposes only. It is not a substitute for professional advice, therapy, diagnosis, or coaching.
Please share this episode with an entrepreneur (or anyone in transition) who’s outgrown an old identity and needs permission—and a framework—to step into what’s next.
❤️ Anne
#OvercomingAnything #OvercomingAnythingPodcast #AnneVryonides #Podcast #PodcastDiscovery #ApplePodcasts #SpotifyPodcasts #NewEpisode #PodcastGrowth #PersonalGrowth #IdentityShift #Reinvention #EntrepreneurMindset #BusinessMindset #BrandStrategy #PersonalBrand #BrandingTips #ThoughtLeadership #WomenInBusiness #SmallBusinessOwner #OnlineBusiness #MindsetShift #ConfidenceBuilding #PurposeDriven #ResilienceStories