In this episode, Roni Dover, CTO @ Digma, shares the customer communication models and user interview tactics that can help shape your product, how to minimize biases from entering these conversations, the advantages of incorporating critical feedback alongside positive feedback, and how to leverage in-person conversations with your product’s audience. Roni also shares his experience as an introverted eng leader who needed to develop more extroverted traits as CTO and the frameworks that helped him find his voice. Additionally, we address how to grow your product for a specific audience, gaining more users, expanding your product, and more.

ABOUT RONI DOVER

Holistic developer and builder with a passion for development processes and practices. Afflicted by an acute Product Manager/Developer split personality disorder that was never treated. Currently, CTO and co-founder of Digma (digma.ai), an IDE plugin for code runtime AI analysis to help accelerate development in complex codebases. A big believer in evidence-based development, and a proponent of Continuous Feedback in all aspects of Software Engineering.

"Get your first 10 users. That's the first thing you need to do. Why? Because if you don't have currently, right now, a user on your platform, you have no feedback. You don't know anything. You did your idea validation. You created a product. Until a user uses that product and tells you, 'Oh my God, this is crap.' or 'Oh my God, this is the best thing since sliced bread.', you don't have any real perspective on what you've done.

- Roni Dover   

SHOW NOTES:

• The origin story of Digma AI & Roni’s journey as a developer (1:49)
• How Digma tackles a gap in the DevOps cycle (3:33)
• Approaches for introverted eng leaders who need to develop extroverted qualities (6:29)
• Roni’s process for finding his voice through writing (8:25)
• Tactics for communicating with your audience (10:52)
• What Roni’s customer conversation model looks like (13:29)
• Use an external party to minimize biases from entering conversations (16:25)
• Frameworks for overcoming biases / preconceptions about your product (18:32)
• The importance of balancing positive & critical feedback (21:06)
• Taking advantage of conferences for face-to-face conversations (23:04)
• Avoid making a product for a general audience & embrace specificity (26:04)
• Best practices for growing your user base & gathering initial feedback (30:17)
• Strategies for expanding your product & getting more users (32:54)
• How building community interacts with PLG strategy (36:09)
• Navigating good customer communication w/ the fear of being too pushy (38:43)
• Rapid fire questions (41:38)

LINKS AND RESOURCES

• How to talk to customers & learn if your business is a good idea when everyone is lying to you. - Rob Fitzpatrick’s quick and easy handbook about how to get more learning and more sales out of your customer conversations. Even when everyone is lying to you.
• CI/CD/CF? — The Devops Toolchain’s “Missing-Link” - Roni’s blog post about continuous feedback.

This episode wouldn’t have been possible without the help of our incredible production team:

Patrick Gallagher - Producer & Co-Host

Jerry Li - Co-Host

Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/

Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/

Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/