Working on a new product or service and coming up against physical, mental or developmental obstacles at every turn? Unsure when to launch? Afraid of negative feedback? Worried your software or app isn't good enough?

Adriano Ferrari from Gingko shares his wildly inspirational experiences with you to allow you to overcome these obstacles and get your product or service to market quickly and effectively.

Adriano talks us through how the idea for Gingko formed as he went through his PhD, the challenges in raising a young family whilst bringing a product to market and delivers 3 exceptional pieces of advice that you can implement into your workflow to ensure your product reaches market readiness, confidently.

Episode Links:

* @AdrianoFerrari

* Gingko - The better, faster word processor

* John Cleese on Creativity

* “The Rules for Customer Interviews”

* “Conducting Customer Discovery Interviews”

* “Techniques for Getting Customer Stories”

A powerful, powerful episode for anyone developing new products or services!

Don't forget: the more you expect from yourself, the more you will excel.