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Overcoming Public Relations Challenges for Brands with Catharine Montgomery
Overcoming Public Relations Challenges for Brands with Catharine Montgomery
How can brands effectively manage their reputation during a crisis? Catherine Montgomery, founder of Better Together Agency and PR expert, joins us on Scintillations to share her insights on navigating crisis PR for companies, ensuring brand loyalty, and preparing for potential problems before they arise. Using recent examples, such as Southwest Airlines' response to their December crisis and the Bud Light advertising situation, we explore the importance of knowing your audience and understanding their limits when it comes to pushing boundaries in PR.
We also discuss the challenging role of journalists and watchdog groups in holding companies accountable, and the delicate balance of providing a satisfactory solution to the public during emotional situations. Catherine sheds light on the impact of bad PR on brands and whether the notion of "no such thing as bad press" still holds water in today's ever-changing landscape. Tune in for a fascinating conversation that will equip you with valuable tips and strategies to navigate the world of modern business and PR with confidence.
KEYWORDS: Crisis PR, Brand Reputation, Customer Loyalty, Negative PR, Influencers, Organic Public Relations
About Catharine:
Catharine Montgomery is the founder and CEO of Better Together, a communications agency that galvanizes positive change for purpose-driven organizations through creative strategies, messaging and branding. Catharine’s vision for Better Together is to build a more just, environmentally sustainable world centered around human and labor rights, access to education, and healthcare for all through collaborative and creative communication campaigns. After spending nearly 15 years working in public relations, Catharine knows what truly drives results and leaves a lasting impact.
Catharine is a seasoned communications expert with deep expertise in education, environment and social justice issues. She founded Better Together after a successful career working in-house and at multiple communications agencies on numerous campaigns that have helped bring about social change. Catharine has always displayed a careful approach to concise and effective messaging by clearly articulating the objectives, strategies, and tactics that lead to successful communications campaigns. She has led in the development of strategic plans, from the ground up, that not only changed perceptions, but resulted in ongoing behavior change. Additionally, she has had the opportunity to work with third-party stakeholders, which furthered her ability to communicate with all audiences.
Catharine holds a Bachelor of Science in Public Relations and Marketing from Auburn University and an MBA from the University of Maryland's Smith School of Business.
https://thebettertogether.agency
https://www.linkedin.com/in/cnmontgomery
ABOUT SCINTILLATE CONSULTING: www.scintillateconsulting.com
Award-winning brand marketing consulting for growth stage start-ups/small businesses, influencers, & luxury brands. Scintillate combines over 20 years of award-winning experience in billion dollar global brands and innovative start-ups with cutting-edge consumer science to build brands that shine brightly in the digital age.
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By scintillationsOvercoming Public Relations Challenges for Brands with Catharine Montgomery
How can brands effectively manage their reputation during a crisis? Catherine Montgomery, founder of Better Together Agency and PR expert, joins us on Scintillations to share her insights on navigating crisis PR for companies, ensuring brand loyalty, and preparing for potential problems before they arise. Using recent examples, such as Southwest Airlines' response to their December crisis and the Bud Light advertising situation, we explore the importance of knowing your audience and understanding their limits when it comes to pushing boundaries in PR.
We also discuss the challenging role of journalists and watchdog groups in holding companies accountable, and the delicate balance of providing a satisfactory solution to the public during emotional situations. Catherine sheds light on the impact of bad PR on brands and whether the notion of "no such thing as bad press" still holds water in today's ever-changing landscape. Tune in for a fascinating conversation that will equip you with valuable tips and strategies to navigate the world of modern business and PR with confidence.
KEYWORDS: Crisis PR, Brand Reputation, Customer Loyalty, Negative PR, Influencers, Organic Public Relations
About Catharine:
Catharine Montgomery is the founder and CEO of Better Together, a communications agency that galvanizes positive change for purpose-driven organizations through creative strategies, messaging and branding. Catharine’s vision for Better Together is to build a more just, environmentally sustainable world centered around human and labor rights, access to education, and healthcare for all through collaborative and creative communication campaigns. After spending nearly 15 years working in public relations, Catharine knows what truly drives results and leaves a lasting impact.
Catharine is a seasoned communications expert with deep expertise in education, environment and social justice issues. She founded Better Together after a successful career working in-house and at multiple communications agencies on numerous campaigns that have helped bring about social change. Catharine has always displayed a careful approach to concise and effective messaging by clearly articulating the objectives, strategies, and tactics that lead to successful communications campaigns. She has led in the development of strategic plans, from the ground up, that not only changed perceptions, but resulted in ongoing behavior change. Additionally, she has had the opportunity to work with third-party stakeholders, which furthered her ability to communicate with all audiences.
Catharine holds a Bachelor of Science in Public Relations and Marketing from Auburn University and an MBA from the University of Maryland's Smith School of Business.
https://thebettertogether.agency
https://www.linkedin.com/in/cnmontgomery
ABOUT SCINTILLATE CONSULTING: www.scintillateconsulting.com
Award-winning brand marketing consulting for growth stage start-ups/small businesses, influencers, & luxury brands. Scintillate combines over 20 years of award-winning experience in billion dollar global brands and innovative start-ups with cutting-edge consumer science to build brands that shine brightly in the digital age.