Overcoming resistance in sales can be one of the most challenging parts of business for business owners. Nerves, being unsure of ourselves, and even traditional sales training can make for awkward conversations where we talk faster and louder in an effort to overcome objections. That approach rarely ends well for either party. As a salesperson, it also keeps the cycle of unproductive sales meetings going, which further undermines our confidence. So, what does it take to turn sales conversations into a win-win for both parties?

It starts with understanding that people buy from businesses they know, like, and trust. That makes laying a foundation of trust and building relationships key to success in sales. Through his many years of sharing his business expertise and helping his clients be more successful, Bill Prenatt, founder and CEO of Simply Successful, LLC, knows that foundation is formed through authentic conversations that shift the focus to truly understanding the client’s concerns and meeting their needs.

In this segment, Prenatt discusses the APART strategy - a systematic way of communicating that makes authentic conversations not only possible, but natural and easy. Its use will change the way you sell for the better, benefit both you and the client, and give you a valuable tool you can use to flip the traditional script, reduce the fear of selling, and have greater success in sales.

https://simplysuccessful-llc.com/