AI is transforming enterprises — but are businesses actually using it effectively? In this episode of the AI Proving Ground Podcast, experts Jon Duren and Jay Custard explore the real challenges of enterprise AI adoption — from underutilized AI tools and shadow AI risks to the struggle of proving AI’s ROI.

Learn more about this weeks guest:

Jay Custard has deep experience helping companies harness the power of digital technologies to drive meaningful customer experiences. An experienced digital marketing and ecommerce executive, he has worked across multiple disciplines with both large and small companies to enable integrated transformational retail experiences on a global scale. He has been fortunate to serve the customers of Crocs, New Balance, FinishLine, Southeastern Grocers, and Cabela's with a focus on user experience, analytics, marketing, merchandising, and technology transformations.

Jay's top pick: 4 Key Principles for Reimagining Retail with Science and Vision

Jon Duren is an accomplished technology professional with over 25 years of experience in service-provider, data center, cloud and AI solutions. He is driven by a passion for applying technical solutions to achieve business outcomes and is currently working to expand the WWT AI Solutions practice. Jon actively seeks out the best strategies to create customer value. He is constantly monitoring marketing trends, innovative and disruptive technologies, and significant market transitions to identify opportunities for driving customer growth and success. With a talent for breaking down complex topics into easy-to-understand concepts, Jon is able to develop and share a vision of where business and technology intersect to create better outcomes.

Jon's top pick: Agentic AI Sounds New—But Haven't We Been Doing This Already?

The AI Proving Ground Podcast leverages the deep AI technical and business expertise from within World Wide Technology's one-of-a-kind AI Proving Ground, which provides unrivaled access to the world's leading AI technologies. This unique lab environment accelerates your ability to learn about, test, train and implement AI solutions.

Learn more about WWT's AI Proving Ground.

The AI Proving Ground is a composable lab environment that features the latest high-performance infrastructure and reference architectures from the world's leading AI companies, such as NVIDIA, Cisco, Dell, F5, AMD, Intel and others.

Developed within our Advanced Technology Center (ATC), this one-of-a-kind lab environment empowers IT teams to evaluate and test AI infrastructure, software and solutions for efficacy, scalability and flexibility — all under one roof. The AI Proving Ground provides visibility into data flows across the entire development pipeline, enabling more informed decision-making while safeguarding production environments.