<p>On this episode of PepTalks, Pepperjam sits down with Mackenzie Childs’ CMO, Larry Shaw, to talk how they overcame skepticism about the affiliate channel and now credit it as one of their biggest channels for both sales and new customer acquisition—driving roughly 2/3 of the brands’ new-to-file customer sales.</p>

On this episode of PepTalks, Pepperjam sits down with Mackenzie Childs’ CMO, Larry Shaw, to talk how they overcame skepticism about the affiliate channel and now credit it as one of their biggest channels for both sales and new customer acquisition—driving roughly 2/3 of the brands’ new-to-file customer sales.

Overcoming skepticism about the affiliate channel and customer acquisition with Larry Shaw of Mackenzie Childs

They say affiliate marketing is all about building relationships and we emphatically agree. Join us as we take this concept a step (or two) further when we sit down to interview brands, publishers and industry experts.

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Overcoming skepticism about the affiliate channel and customer acquisition with Larry Shaw of Mackenzie Childs

Overcoming skepticism about the affiliate channel and customer acquisition with Larry Shaw of Mackenzie Childs