Have you ever stuck with a subscription service long after you stopped using it, just because switching felt like a hassle? Or perhaps you found yourself paying for a streaming platform you barely remember signing up for, yet you continue paying every month. If these scenarios sound familiar, you’ve encountered status quo bias in action.

In this show, you’ll learn what status quo bias is, why it plays such a key role in subscription-based businesses, and how you can either leverage it if you’re an established player—or overcome it if you’re new to the market. Ready to dive in? Let’s get started.

Full Article: https://ecommercepsychology.com/overcoming-status-quo-bias-in-e-commerce-subscription-models/

Growth Suite Shopify App: https://apps.shopify.com/growth-suite

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com