In this episode, we're diving deep into a belief that holds many coaches back: the idea that "it’s financially not going to work." I’ve coached countless coaches through this struggle, and today, we’re uncovering why it happens and how to break free from it.

Why Coaches Have This Belief:

1. Past Failures: Flopped launches, slow growth, or just one successful year can make you doubt your future.
2. Inconsistent Profits: Not consistently profiting or feeling like clients are too few and far between.
3. Resentment of 9-5 Jobs: Feeling stuck in or dreading returning to a 9-5, fueling the belief that your coaching business won’t financially take off.

The Impact of This Belief:

• Strategy Effectiveness: It taints your efforts with doubt, making it hard to commit fully to your strategy.
• Reinforcement Loop: Your brain, using the Reticular Activating System (RAS), constantly collects evidence that this belief is true, reinforcing it even more.
• Loss of Inner Power: You feel like you're at the mercy of money instead of leading your business confidently.
• Diluted Expertise: The belief clouds your capabilities, reducing your effectiveness in attracting clients and income.

Why Traditional Approaches Don’t Work:

• Many try to fix this by piling on more strategy or questioning their current one, without addressing the core issue: distrust in themselves to make it work financially. This only leads to more disappointment and evidence that it’s not going to change.

How to Shift This Belief:

• The key is mindset and identity work, not more strategies. You need to shift from doubting yourself to fully trusting in your ability to create the finances you want.

Why You Need to Prioritize This Shift:

• It’s time to stop working for free and doubting yourself.
• The real shift comes when you trust yourself to create financial success, not just chase money.
• You’ll start focusing on selling and helping your clients, which naturally brings in the finances you want.

Key Takeaways:

• Trust that your coaching business is your career for the long haul.
• Focus on serving your people, and trust that finances will follow.
• Change your belief system by collecting evidence of your success, not your failure.

Ready to shift your belief and unlock the financial success you’re after? Tune in to hear how you can make this mindset transformation!

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