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Overcoming the Challenge of B2B Buyers' Own Misperceptions of Their Problem
đź’ˇ Vera Huebner, Chief Marketing Officer at Frankfurt School of Finance & Management, discusses re-educating B2B buyers in detail. Her insights explain how reframing challenges creates urgency and builds trust. She underscores the importance of positioning the brand as a trusted advisor before engaging in sales. Her message motivates decision-makers to rethink their approach and seize growth opportunities.đź’ˇ
“When speaking to a customer, you need to reframe their problem. Show them that they are facing a business risk and that you’re offering an opportunity to avoid it. That’s how you shift their perspective.” – Vera Huebner
Leaning into her experiences, Vera uncovers the transformative power of reframing challenges in both personal and professional settings. Through candid storytelling, she illustrates that adversity can spark reinvention, and that genuine curiosity fuels meaningful growth. Her perspective offers a compelling blend of resilience and leadership, guiding audiences to recognize hidden opportunities in every obstacle.
Follow Host Steve MacDonald on LinkedIn
Follow Vera Huebner on LinkedIn
View all episodes
By Steven MacDonaldđź’ˇ Vera Huebner, Chief Marketing Officer at Frankfurt School of Finance & Management, discusses re-educating B2B buyers in detail. Her insights explain how reframing challenges creates urgency and builds trust. She underscores the importance of positioning the brand as a trusted advisor before engaging in sales. Her message motivates decision-makers to rethink their approach and seize growth opportunities.đź’ˇ
“When speaking to a customer, you need to reframe their problem. Show them that they are facing a business risk and that you’re offering an opportunity to avoid it. That’s how you shift their perspective.” – Vera Huebner
Leaning into her experiences, Vera uncovers the transformative power of reframing challenges in both personal and professional settings. Through candid storytelling, she illustrates that adversity can spark reinvention, and that genuine curiosity fuels meaningful growth. Her perspective offers a compelling blend of resilience and leadership, guiding audiences to recognize hidden opportunities in every obstacle.
Follow Host Steve MacDonald on LinkedIn
Follow Vera Huebner on LinkedIn