Most memberships are based on the owner’s expertise and knowledge, so why would you start giving it away for free?

It may feel counter-intuitive, but content marketing has proven time and time again to be a hugely successful way of growing memberships.

The fear of free content is one of the most common topics in The Membership Academy, so I’ve brought together the three reasons why you really don’t need to worry about sharing free content and why, in fact, it is likely to help your membership grow.

If you want to face your fears and learn to embrace free content as part of your marketing strategy, this episode will do the job.

248 - Overcoming The Fear Of Giving Away Your Expertise For Free

Join Mike Morrison - one half of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

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Management & Marketing

Business News

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Entrepreneurship

In many ways your membership launch is some of the easiest marketing youâll ever do.
 Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
 However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
 In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
 In this episode:
 
 How your first wave of members is crucial to your ongoing marketing strategy
 Why you shouldnât give up on those non-buyers too easily
 What is âevent marketingâ and how can you use it to drive new members?
 What type of marketing is essential for longer term membership success?

248 - Overcoming The Fear Of Giving Away Your Expertise For Free

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