If you think about it, most of us don’t take action for our transformation because we don’t have money; it is more than that. It is our fear -- fear of what might be on the other side of change. It might be about some frustrating situations in the past that bring out all these apprehensions. But whatever it might be, it is one’s responsibility to conquer all these objections. And before you even get to the point of price objection, have that conversation, the kind that empathizes with where that person is coming from but making sure that you exude confidence and certainty as a leader throughout. This is not so much a matter of convincing only for your own benefit as it lets a person understand what he stands to gain from taking action now. Help him feel and see his pain. Show him the gap between where he is now and what his future self would be. If you’re there to guide, support and bring him a certainty in the best decision he makes for himself, what happens is a win-win solution for both parties.

“And if you've ever heard the, ‘I can't afford it, or the ‘I don't have the money to invest right now,’ more often than not, it has nothing to do with the money. It has everything to do with fear.” - Gavin McHale 

Topics Covered:

• It’s not about that you can’t afford it; it’s more than what you care to admit - FEAR!
• The first piece of advice - Have a conversation with this person
• Gain rapport with them and show confidence and certainty in yourself
• Help them recognize the trap they are repetitively getting themselves into by defaulting to past behaviors
• Understand where they’re coming from in not making a change in their life and let them believe that this is going to be the change they have been waiting for
• Significant questions to ask to help them realize that they would be six months behind if they would not change now
• Three ways not to put yourself in a headlock position of a price objection

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
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