Thoughts on Direct Response Marketing expert Brian Kurtz book, Overdeliver

https://www.youtube.com/watch?v=DwyTSf6hxDo

Transcription

Overdeliver, by Brian Kurtz - book review.

Hi, I'm Brian Pombo. Welcome back to Brian J Pombo. Live.

This book I just finished, I've had it for a while. It's one of those I knew needed to be read.

Every once in a while, I get these ideas of books that need to be read. I know who Brian Kurtz is, I've been following his career a long time.

When he came out with this book, I was one of the first people that ran out and got it.

It really was one that I wanted to read. The problem is, is I have most of the books I own, or books that I want to read.

Although a lot of these I've read, and a whole lot of these I haven't read yet, or haven't read all the way through some oftentimes books is a really good book, sometimes I won't read cover to cover.

But I use more of the textbook, or I'll go to it, it's so rich, that I'll go back to it from time to time and look in a random spot, or look up something very specific that I'm looking for.

I consider those great books and good books to own.

This is one of those that really should be read front back. But at the same time has very much a textbook appeal to me, especially if you're interested in it.

Let me put it this way, if you own a business, and you plan to own businesses for the rest of your life, and you're passionate about getting a message out there, this is a book you need to read the philosophy alone is worth reading it.

But for all the specifics he goes through with the ideas of direct response and direct response culture are so important. The subtitle here is to build a business for a lifetime playing the long game in direct response marketing.

If you're unfamiliar with direct response marketing, this may not be the first book you read, but it's one gonna be one of them that you want to read. So buy it and start reading it.

If it's confusing at all to you, you might want to start with something else.

We've discussed some of those, he also has an amazing list of titles. Also in this book for other reading. It's one of those textbook elements he covers so many other areas and places for you to go to.

This should definitely be in the beginning times of your studying. This is one of those that isn't a classic book, even though it's not that old, it's only a few years old. Brian Kurtz he worked at Boardroom Inc. and worked with Marty Edelston for years and was their list guy.

He is one of the smartest people you will ever find on the concept of running and grow starting running growing a list a customer list a client list, an ongoing list that you go back to over and over again.

How you go about nurturing that list and taking care of that list and taking it and taking care of it so that it takes care of you in the long run.

He goes through so many concepts of that and what the reality is really behind it.

The humanity behind it having a base of customers that you treat like family, so many important ideas in this book, especially if you got to get all the way to the end.

Some of the final chapters, I found just really captivating.

I'm not going to go into too many specifics, because I'm going to pull out some of this stuff from time to time and have a special episode just on some of the concepts,