Brian Kurtz really Overdelivers in Overdeliver. Russ reviews Brian Kurtz's book Overdeliver, and how it can be applied to your small business. He discusses Brian's take on customer Lifetime Value (LTV), his 41/39/20 perspective on how list/offer/copy should be prioritized, and tracking Recency, Frequency, and Monetary value (RFM). Russ also begins a discussion on testing marketing pieces for small businesses – to sample, or not to sample. And, after a short discussion of all the extras Brian includes with Overdeliver (over 50 hours of bonus material: videos, and print!), a very special announcement of a special guest who will be visiting us soon, and the special 50% off book deal we've arranged for you (see *below), Russ closes with a short thought on how each of us can Overdeliver.

*For 50% off a copy of Overdeliver, by Brian Kurtz, just send an email to [email protected] with the subject line “Overdeliver – Make Your First Million” and tell her you heard it on the Make Your First Million podcast! Include your best mailing address, and you'll receive a copy of Overdeliver for $10 (plus $15 for shipping in the U.S., $30 international) – payment by PayPal.

 

Links:

Joe Polish's Magic Rapport Building Formula