Your Sparkly Brand

Overdeliver: How to Delight Your Clients & Customers

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As a client or customer, have you ever felt disappointed after a business transaction? Like your expectation wasn’t met? Have you ever felt like a business is all about the owner and never about you, the customer?

This is often the result when a business isn’t focused on delighting customers. It’s very difficult for a business like that to sustain brand loyalty. Whether you’re a product-based or service-based business owner, delighting your customers is such an easy way to build and sustain brand loyalty.

In this episode, we walk you through the step-by-step process of how to delight your customers, and consequently, increase customer retention.

Key points in this episode…

  • Lauren onboards a new client.
  • Meg attends the Success Society Retreat and makes valuable connections.
  • Delighting your clients and customers is about going the extra mile to make their experience a little more sparkly.
  • Delighting your clients and customers helps your brand stand out and builds customer loyalty.
  • Ways by which service and product based business owners can delight their customers.
  • 2 very important points in customers’ journey to delight.
  • Get them excited about your product or service immediately after purchase, and avoid instant buyers remorse.
  • Leave them feeling great about working with you or buying your product.
  • Ways to delight your clients digitally.
  • Celebrate them on social media.
  • Attend their live social media streams and engage / ask questions.
  • Treat anyone who works for you like gold.
  • Offer special perks and discounts to encourage repeat business.
  • How to blow someone away as a service provider.
  • Overdeliver when it comes to service.
  • Make the process of working with you as easy as possible.
  • How to blow someone away as a product-based business owner.
  • Impressive packaging.
  • Tiny gifts.
  • Fast shipping.
  • Provide fantastic and friendly customer service.

    • Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

    LET’S CONNECT

    Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

    Find Lauren at laurentassiagency.com or on Instagram

    Connect with Megan at megangersch.com, on TikTok, and Instagram

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    Your Sparkly BrandBy Megan Gersch & Lauren Tassi
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