We define hype and marketing and compare these terms.  We then list just a few of the “new” technologies that are in the press recently and leave it to the listener to determine the hype or marketing category.  Yes, we have suggestions!

We define hype and marketing and compare these terms. We then list just a few of the “new” technologies that are in the press recently and leave it to the listener to determine the hype or marketing category. Yes, we have suggestions!

We define hype and marketing and compare these terms.&nbsp; We then list just a few of the “new” technologies that are in the press recently and leave it to the listener to determine the hype or marketing category.&nbsp; Yes, we have suggestions!

Overhyped Technologies or Marketing – Which is it?

R.E.A.L. - Realistic, Enabling, Actionable, Logical. Every day we hear jargon and see writing from so-called “experts,” and we don’t know what we should follow and what we should avoid. Published practices aren’t always best practices! Listen to episodes from Sam Holcman’s radio show, webinars, and podcasts, Real Talk with Sam Holcman. Each episode gets to the bottom of what business executives, managers, practitioners, and staff actually need to create innovative solutions that deliver- no utopia required. This business podcast provides practice-based insights into business transformation, enterprise architecture, business architecture, organizational transformation, and technology transformation based on real-world practices. We provide you with insights that can provide true value to organizations and individuals that face today’s and tomorrow’s competitive pressures and provide a usable takeaway from each program.

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R.E.A.L. - Realistic, Enabling, Actionable, Logical. Every day we hear jargon and see writing from so-called “experts,” and we don’t know what we should follow and what we should avoid. Published practices aren’t always best practices!Listen to episodes from Sam Holcman’s radio show, webinars, and podcasts, Real Talk with Sam Holcman. Each episode gets to the bottom of what business executives, managers, practitioners, and staff actually need to create innovative solutions that deliver- no utopia required. This business podcast provides practice-based insights into business transformation, enterprise architecture, business architecture, organizational transformation, and technology transformation based on real-world practices. We provide you with insights that can provide true value to organizations and individuals that face today’s and tomorrow’s competitive pressures and provide a usable takeaway from each program.

R.E.A.L. - Realistic, Enabling, Actionable, Logical. Every day we hear jargon and see writing from so-called “experts,” and we don’t know what we should follow and what we should avoid. Published practices aren’t always best practices! Listen to episodes from Sam Holcman’s radio show, webinars, and podcasts, Real Talk with Sam Holcman. Each episode gets to the bottom of what business executives, managers, practitioners, and staff actually need to create innovative solutions that deliver- no utopia required. This business podcast provides practice-based insights into business transformation, enterprise architecture, business architecture, organizational transformation, and technology transformation based on real-world practices. We provide you with insights that can provide true value to organizations and individuals that face today’s and tomorrow’s competitive pressures and provide a usable takeaway from each program.

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Overhyped Technologies or Marketing – Which is it?

Overhyped Technologies or Marketing – Which is it?

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