<p>Nithya Asokan is a UX designer at Amazon, who self-identify as a CX professional as well. We spoke to Nithya about her career path, discussed how she designed for emergencies and how CX affects businesses. </p>

Nithya Asokan is a UX designer at Amazon, who self-identify as a CX professional as well. We spoke to Nithya about her career path, discussed how she designed for emergencies and how CX affects businesses.

<p>Nithya Asokan is a UX designer at Amazon, who self-identify as a CX professional as well. We spoke to Nithya about her career path, discussed how she designed for emergencies and how CX affects businesses.&nbsp;</p>

Overlooked Design Career Path: We all know UX design, but what about CX design?

We have in-depth and honest conversations with designers and creatives from all disciplines and ask them important questions.

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Overlooked Design Career Path: We all know UX design, but what about CX design?

Overlooked Design Career Path: We all know UX design, but what about CX design?