Austin Holmes just dropped a conversation with Samuel Watt that's equal parts business strategy and mushroom hunting wisdom.

The guy went from selling rare Scottish whiskey in the US to building Watt Advertising, a Google Ads agency that doesn't just generate leads, but tracks them deep into the sales pipeline to actually move the needle on revenue. Now he's running the business from Washington State while foraging for morels in the Pacific Northwest.

His best stories? Not the vanity metrics. It's helping clients understand that qualified leads matter more than volume. It's following prospects through the entire journey to ensure real ROI. It's recognizing opportunity when it's sitting right in front of you, like a carpet of 60 morels you almost walked past.

Quick gems from the episode: 

→ A human plus a computer beats either one alone garbage in, garbage out still applies to AI 

→ Pattern recognition in business is like mushroom hunting: your brain gets better at seeing opportunities the more you practice 

→ The in-between is getting eaten up, it's either fully human or infinitely scalable 

→ Sometimes your biggest opportunities are right in front of you, camouflaged by familiarity

Check out Austin's Overpressure podcast if you want unfiltered conversations about building, growing, and seeing what's actually there.