Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources: 

https://www.cnn.com/2018/11/29/business/payless-fake-store/index.html

https://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html