Ground breaking. Revolutionary. Best-in-class. Are these words you'd hear in a late-night informercial or ones you should be using to describe your offerings? In this episode, we examine "affective misforecasting," a concept presented in an <a href='https://doi.org/10.1086/510221'>article</a> by Vanessa M. Patrick, Deborah J. Macinnis, & C. Whan Park.

Ground breaking. Revolutionary. Best-in-class. Are these words you'd hear in a late-night informercial or ones you should be using to describe your offerings? In this episode, we examine "affective misforecasting," a concept presented in an article by Vanessa M. Patrick, Deborah J. Macinnis, & C. Whan Park.

Ground breaking. Revolutionary. Best-in-class. Are these words you'd hear in a late-night informercial or ones you should be using to describe your offerings? In this episode, we examine "affective misforecasting," a concept presented in an <a href="https://doi.org/10.1086/510221" rel="noopener noreferrer">article</a> by Vanessa M. Patrick, Deborah J. Macinnis, &amp; C. Whan Park.
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Overpromising But Underdelivering: Is Hype Hurting Your Brand?

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Overpromising But Underdelivering: Is Hype Hurting Your Brand?

Overpromising But Underdelivering: Is Hype Hurting Your Brand?