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Serial entrepreneur Daniel Priestley begins his business guide Oversubscribed with an unusual premise: Get more people interested in your product or service than you could possibly serve, and don’t start selling it until that happens. In this guide, we’ll discuss why and how you should build this extreme level of demand for your products before starting to sell them. Then, we’ll explore Priestley’s suggestions about how to run a successful marketing campaign.

Our commentary will expand on Priestley’s ideas by comparing and contrasting them with the ideas in other influential business books, such as Seth Godin’s Purple Cow and Salim Ismail’s Exponential Organizations. We’ll also provide some actionable ideas to help you get started in the world of business, such as how to create remarkable products that will get people talking about your company.